Why Traditional Shoots Fail Your Inclusive Vision
The aspiration for size-inclusive fashion photography in India often hits a wall of practical challenges and prohibitive costs. A traditional photoshoot aiming for diverse body types means hiring not just one, but several models representing different sizes. Each model requires a specific sample size, leading to increased inventory and logistical complexities. Model agency fees, styling, makeup, and studio rentals multiply with each additional body type, easily pushing a single-day shoot beyond ₹50,000. Brands in cities like Delhi or Mumbai face the added challenge of finding genuinely diverse models who fit specific aesthetic requirements. The post-production work to ensure consistent lighting, garment fit, and background across all models is extensive and time-consuming. This entire process can drag on for weeks, causing significant delays in launching new collections, especially crucial during festive seasons like Diwali or Eid. For sellers on Myntra, Amazon India, or Flipkart, these delays and costs directly impact competitiveness and sales, often forcing them to reluctantly narrow their focus to standard sizes, alienating a large segment of potential customers.