01.Stop Leaving Free Traffic on the Table
The outcome is simple: you'll get more organic traffic from Google. Your best-selling kurtis and lehengas will appear higher in image searches, driving qualified prospects directly to your product pages. You'll stop leaving lakhs in potential revenue on the table, revenue you're currently missing out on because your product images are essentially invisible to search engines. You can see initial results in a week if you focus on your top 20-30 SKUs. A full catalogue fix might take a month, depending on your inventory size, but the upfront work here delivers serious, sustained ROI.
Here's the problem: Google, like other search engines, can't 'see' images the way humans do. It relies on text. Specifically, it relies on 'alt text' – alternative text – to understand what an image is about. Without it, your beautiful product shots for Myntra, Flipkart, Amazon India, or your own Shopify store are just pixels to Google. They have no context, no keywords, and no chance to rank. That's why I'm sharing this playbook. It's how I recovered significant lost organic traffic after burning ₹40 lakh on ads, only to realise my foundation was cracked.
02.1. Audit Your Top 50 SKUs
Don't try to fix everything at once. Start where it hurts the most, or where the money is. Your best sellers are your priority. These are the items people already want; making them discoverable is low-hanging fruit. This step is tedious, I'll admit it, but absolutely critical.
Focus on high-value products first. If you sell 100 sarees a week, those 100 sarees get alt text before the new season's jewellery drops. It's basic economics.
03.2. Craft Killer Alt Text, Not Keyword Stuffing
This isn't about jamming seven keywords into a three-word description. Google is smarter than that. And honestly, real humans using screen readers need actual descriptions. Think descriptive, concise, and keyword-rich, in that order.
Generate your own AI fashion photoshoot with Drapify — 50 free credits, no card required.
04.3. Batch Your Creation, Leverage AI
Writing alt text manually for hundreds or thousands of products? That's a full-time job for a month, maybe two. And you've got better things to do. This is where you batch the work and leverage technology. Don't waste valuable time on repetitive tasks.
DrapifyApp can generate detailed image descriptions from a single garment photo in about 3 minutes, costing around ₹13-15 per photo. These descriptions are a fantastic starting point for your alt text. You just take the output, refine it for your specific keywords, and you're good to go. It completely cuts out the mental block of staring at a blank field.
You can get 1K, 2K, or 4K output, and importantly, it can even generate descriptions for colour variants without needing separate photoshoots. Imagine, changing a red kurti to blue, getting a new visual and a new description, all without reshooting. This is how you scale.
05.4. Implement Across All Your Marketplaces
Having the alt text is one thing; getting it onto your listings is another. Each platform has its own way of doing things. This is where most brands stumble because they assume one upload works everywhere. It rarely does.
Yes, it's boring. Yes, it's necessary. Set a dedicated block of time, say two hours daily for this week, to tackle your priority SKUs across all platforms. Consistency is paramount here.
06.5. Monitor and Refine Your Visibility
Once your alt text is live, the work isn't truly done. SEO is an ongoing game. You need to monitor your performance and be ready to adapt. Google's algorithms change, search trends evolve, and so should your strategy.
Consider this an ongoing quality control process. New product drops? New alt text. Old products still underperforming? Refine the alt text. It’s a continuous loop that ensures you’re always optimising for organic discovery. If you're consistently refreshing your catalogue with DrapifyApp, ensure your alt text process is baked into that workflow from the start. Don't wait.
