When to shoot for Karva Chauth
Karva Chauth buyers — largely married women in North India — shop for a new red or bridal-toned outfit in the two to three weeks before the day, and many use the same purchase for Diwali.
Have the collection live three to four weeks before Karva Chauth. Because it sits so close to Diwali, shoot both collections together and keep the model and backgrounds consistent so the two ranges look like one festive catalogue.





