When to shoot for Navratri
Navratri buyers shop in a short, intense window — most chaniya choli and kediyu purchases happen in the three to four weeks before the first night, with a second wave of buyers who want a new outfit for each night.
Have the collection photographed and live four weeks before Navratri. Because buyers often want several outfits, list every colour variant separately; a generated shoot makes that affordable for a whole range.




